Branding and Logo Design

Affordable branding and logo design are so important nowadays with so many other costs a business has to take into consideration. Your brand is the showcase of your product or service. Every facet is important, from the way you dress if meeting clients, the way you talk on the phone, stationery, website, shopfront, vans etc.

OK, there are places where you can get an off-the-shelf logo for a few dollars but I think this is far too important to not consider a bit of research and development. You may be stuck with it for some time.

To give you more insight into what a brand is,  look here: brands,corporate identity and logos.

New Business Branding

Look at the competitors, sort out the company name if starting up. Have a look at this page – The Design Process. This will give you a better idea of the process involved. Get in touch if you need an appraisal of your current situation, or if you are thinking of starting a business and don’t know where to start.

Established Business Branding

If you are an established business, refreshing a brand can not only increase sales but make your staff and clients more positive if they identify with it. Look around at the major companies who update their logos and brands every few years. They do it not only to have a fresher look but to make their products work better with current technology.

Affordable branding and logo design should be your starting point. I am a professional designer with over 30 years experience working in Central London design studios. Because I now work from home I have substantially less overheads.