There is an old adage and song that suggests that you can’t judge a book by its cover. In one way that might be true. If you’ve written a fabulous book and you get your daughter’s boyfriend to knock one up in Microsoft Paint. Mind you, the chances of anyone buying it are going to be slim. Another option may be that you are a successful writer with a huge fan base. In your case, it doesn’t…….[Read more…]
10 Tips for designing your Kindle Ebook Cover
Here are a list of a few things to consider when designing a cover for your ebook. The secret is to produce something that attracts your particular audience and conveys the substance and quality of the writing – and ideally enhances it. Compared to a printed cover,...
MBA Caliber Tips on Branding Practices and Missteps
Creating a winning brand is often a lot harder than industry veterans make it look. Most companies go through many drafts of logos and slogans before settling on one—and even then, many change their minds after gauging customer response. Are ad placements memorable?...
It’s not just about getting traffic to your website…
...it's getting them to stay there, buy your product or service and hopefully return for more. You can spend a fortune getting high Google ranking with various SEO techniques, but visitors only spend a few seconds deciding whether they want to view your website. How...
Do you like your brand identity?
I recently read an article in Creative Review magazine about why we actually like things. Whether it be music, art, a film. a website or a piece of graphic design. We can in fact blame it on a list of factors: Influence from our parents and peers, our level of...
Choosing a web design company.
With so many people professing to be web designers, who do you set your site on? You could be jeopardising your business and destroying your brand so make sure you know what you're doing when choosing a web design company Finding Web Designers Google and online...
Print and screen resolution. Dots per inch.
This is often confusing for many people. I often get clients who give me images from their websites and expect them to be good enough quality for print but this is not the case. Pictures on the web are generally 72 dots (pixels) per inch (dpi) whereas commercial print...
8 Steps to a successful website. A new design or a redesign.
Do I need a website? Are you thinking of having a website? Maybe you have one and are uncertain as to whether it's working for you or not. There are all sorts of reasons people have websites. Here are some reasons you might have one. If you do have one or are planning...
How good branding and design can benefit your business.
You can't AFFORD to be like everyone else. Your customers need a good reason to buy from you and not from your competitors. Your business and brand needs to be DIFFERENT so that your product or service stands out from the competition. People want well-designed...
Websites. The user comes first.
Deciding on the structure of a new website can prove a daunting process. Many businesses first look at their business hierarchy, processes and goals and decide to plan their website along the same lines. Alternatively they see their website as a mass of keywords to...