by John Amy | Book Cover Design, Book design, Ebook Cover Design, Graphic Design, Print on Demand, Self publishing
There is an old adage and song that suggests that you can’t judge a book by its cover. In one way that might be true. If you’ve written a fabulous book and you get your daughter’s boyfriend to knock one up in Microsoft Paint. Mind you, the chances of anyone buying it...
by John Amy | Ebook Cover Design
Here are a list of a few things to consider when designing a cover for your ebook. The secret is to produce something that attracts your particular audience and conveys the substance and quality of the writing – and ideally enhances it. Compared to a printed cover,...
by John Amy | Graphic Design
Creating a winning brand is often a lot harder than industry veterans make it look. Most companies go through many drafts of logos and slogans before settling on one—and even then, many change their minds after gauging customer response. Are ad placements memorable?...
by John Amy | Brand identity, Choosing a website designer, Graphic Design, Interacting with Websites, Successful Websites, Web traffic, Website Conversion
…it’s getting them to stay there, buy your product or service and hopefully return for more. You can spend a fortune getting high Google ranking with various SEO techniques, but visitors only spend a few seconds deciding whether they want to view your...
by John Amy | Brand identity
I recently read an article in Creative Review magazine about why we actually like things. Whether it be music, art, a film. a website or a piece of graphic design. We can in fact blame it on a list of factors: Influence from our parents and peers, our level of...
