You CAN judge a book by its cover!

There is an old adage and song that suggests that you can’t judge a book by its cover. In one way that might be true. If you’ve written a fabulous book and you get your daughter’s boyfriend to knock one up in Microsoft Paint. Mind you, the chances of anyone buying it are going to be slim. Another option may be that you are a successful writer with a huge fan base. In your case, it doesn’t … [Read more...]

10 Tips for designing your Kindle Ebook Cover

Here are a list of a few things to consider when designing a cover for your ebook. The secret is to produce something that attracts your particular audience and conveys the substance and quality of the writing – and ideally enhances it. Compared to a printed cover, Kindle books are viewed in the first instance at a very small size on the Amazon bookshelves so bear this in mind. 1. Book size. … [Read more...]

MBA Caliber Tips on Branding Practices and Missteps

Creating a winning brand is often a lot harder than industry veterans make it look. Most companies go through many drafts of logos and slogans before settling on one—and even then, many change their minds after gauging customer response. Are ad placements memorable? Can customers quickly identify both what the product does, and where to buy it? Does it seem desirable or needed from the outset? … [Read more...]

It’s not just about getting traffic to your website…'s getting them to stay there, buy your product or service and hopefully return for more. You can spend a fortune getting high Google ranking with various SEO techniques, but visitors only spend a few seconds deciding whether they want to view your website. How do you get them to do what you want? This is where good design comes in. 20 things to think about. 1. Is the heading too … [Read more...]

Do you like your brand identity?

I recently read an article in Creative Review magazine about why we actually like things. Whether it be music, art, a film. a website or a piece of graphic design. We can in fact blame it on a list of factors: Influence from our parents and peers, our level of education, our environment, what is cool etc. Maybe it has genetic roots. Maybe it could be nothing more than a mathematical equation. … [Read more...]

Choosing a web design company.

With so many people professing to be web designers, who do you set your site on? You could be jeopardising your business and destroying your brand so make sure you know what you're doing when choosing a web design company Finding Web Designers Google and online directories might be a good place to start when you're looking for a web design company. Spend a few hours looking through their … [Read more...]

Print and screen resolution. Dots per inch.

This is often confusing for many people. I often get clients who give me images from their websites and expect them to be good enough quality for print but this is not the case. Pictures on the web are generally 72 dots (pixels) per inch (dpi) whereas commercial print uses 300dpi or more. If the image is quite large on the website and appears to be good quality you can expect to achieve a similar … [Read more...]

8 Steps to a successful website. A new design or a redesign.

Do I need a website? Are you thinking of having a website? Maybe you have one and are uncertain as to whether it's working for you or not. There are all sorts of reasons people have websites. Here are some reasons you might have one. If you do have one or are planning to have one make sure it fulfils its purpose. Most sites use a combination of these objectives. To disseminate … [Read more...]

How good branding and design can benefit your business.

You can't AFFORD to be like everyone else. Your customers need a good reason to buy from you and not from your competitors. Your business and brand needs to be DIFFERENT so that your product or service stands out from the competition. People want well-designed products and services because they look good and customers are prepared to pay more for superior design. If your product or … [Read more...]

Websites. The user comes first.

Deciding on the structure of a new website can prove a daunting process. Many businesses first look at their business hierarchy, processes and goals and decide to plan their website along the same lines. Alternatively they see their website as a mass of keywords to hit high Google rankings. But who is more important? The end user is. They probably don't give a fig about your business and how … [Read more...]